Comments on: Dancing about architecture – why social networks are ill-suited to music discovery http://jonathanmelhuish.com/2006/06/dancing-about-architecture-why-social-networks-are-ill-suited-to-music-discovery/ Solving Climate Change through User Experience Design Tue, 26 Apr 2011 10:43:50 +0000 hourly 1 http://wordpress.org/?v=3.3 By: erik http://jonathanmelhuish.com/2006/06/dancing-about-architecture-why-social-networks-are-ill-suited-to-music-discovery/comment-page-1/#comment-148 erik Mon, 19 Jun 2006 18:34:31 +0000 http://orangejon.com/blog/?p=4#comment-148 Steve Martin is just plain wrong. Or a spoilsport. Dancing about architecture sounds like fun. You should see me do the Tower Block. Steve Martin is just plain wrong. Or a spoilsport. Dancing about architecture sounds like fun. You should see me do the Tower Block.

]]> By: Dubber http://jonathanmelhuish.com/2006/06/dancing-about-architecture-why-social-networks-are-ill-suited-to-music-discovery/comment-page-1/#comment-147 Dubber Wed, 14 Jun 2006 19:09:17 +0000 http://orangejon.com/blog/?p=4#comment-147 Jon, Great site. I love the simplicity of presentation in the WordPress world. It just looks clean and elegant. I think you're right about social networking not being the ideal platform for music discovery - but discovery is such a small part of the ongoing relationship between artist and consumer. What MySpace does is open up both vertical (artist to consumer / consumer to artist) and horizontal (consumer to consumer / artist to artist) channels of communication. Worrying unduly about the process of discovery to the point that you discount a technology on that basis is like being concerned about the one-off sale to the detriment of the ongoing customer relationship. MySpace is a necessary component of a whole range of internet promotional strategies. Relying on it as the only way people can find out about you would be commercial suicide - but not making use of it in your palette of online activities would make no sense at all. There are tens of millions of people on MySpace. There has to be some advantage to pitching a tent there. My biggest problem with it is that so few people take the time and effort to make it look professional. You're never going to get it looking like a real website (Worst. User. Interface. Ever.) - but it should be legible and reflect your brand accurately - and it should drive traffic to your real website. Look forward to catching up with you next week. Cheers, Dubber Jon,

Great site. I love the simplicity of presentation in the WordPress world. It just looks clean and elegant.

I think you’re right about social networking not being the ideal platform for music discovery – but discovery is such a small part of the ongoing relationship between artist and consumer. What MySpace does is open up both vertical (artist to consumer / consumer to artist) and horizontal (consumer to consumer / artist to artist) channels of communication.

Worrying unduly about the process of discovery to the point that you discount a technology on that basis is like being concerned about the one-off sale to the detriment of the ongoing customer relationship.

MySpace is a necessary component of a whole range of internet promotional strategies. Relying on it as the only way people can find out about you would be commercial suicide – but not making use of it in your palette of online activities would make no sense at all. There are tens of millions of people on MySpace. There has to be some advantage to pitching a tent there.

My biggest problem with it is that so few people take the time and effort to make it look professional. You’re never going to get it looking like a real website (Worst. User. Interface. Ever.) – but it should be legible and reflect your brand accurately – and it should drive traffic to your real website.

Look forward to catching up with you next week.

Cheers,

Dubber

]]>