My third interview isn’t actually with an ethical information system project but with somebody very involved in the field who is keen to help. Dr Terry Newholm is a lecturer in Marketing at the University of Manchester in the UK and a co-author of the book “The Ethical Consumer“.
I asked Terry to give a brief history of ethical consumerism, and problems that it faces, such as the “words-deeds inconsistency” and whether a purchase is really a vote. I also got him to talk about his current areas of research and give some advice on how we can encourage consumers to shop ethically.
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