Our second CarrotMob took place on the 6th November at Mirana’s Food and Wine in Covent Garden. It wasn’t quiet as social as the first, due in part to the lack of alcohol but also because everyone generally didn’t talk for long after doing their shopping. Still, we got some good press: we were featured in the Guardian Science Weekly podcast (excerpt below) and on the Green Futures blog.
Guardian podcast excerpt:
The fact that there were significantly less people at the second CarrotMob than the first supports our suspicion that perhaps CarrotMobbing is a bit of a fad and that the attraction will fade over time. The Porkkanamafia have been having a lot of success in Finland recently, it’ll be interesting to see if they can repeat that success in the same city or whether it’s a one-off that succeeds mostly due to the novelty of the idea.
Meanwhile, we’re working on ways to take the core ideas behind CarrotMob and form it into something more sustainable, effective and less labour-intensive. Not as fun, perhaps, but less of a passing fad and more of a useful weapon in the battle against climate change. Watch this space.
[...] it took a whole load of work to organise, and after the second CarrotMob was less well-attended we started trying to think about how we could streamline the process to raise bigger sums of money [...]