Archive for June, 2009

Interview 12: Al Tepper

Friday, June 5th, 2009

Al Tepper has a background in publishing, where he focussed on how to create value in a world where an infinite amount amount of information is available free of charge.  More recently, he’s been working with Natural Collection, an ethical online retailer, to launch Ooffoo.com, a community marketplace.

I asked Al to share his thoughts about how publishers and retailers alike can benefit from building an online community.  You can download an Mp3 version or subscribe to the the podcast feed to get the audio of these interviews as soon as they’re published.

Posted in Ethical Consumerism, podcast | 1 Comment »

How to know what to put where: card sorting

Friday, June 5th, 2009

I recently participated in an excellent 2-day web usability training course run by Userfocus. We covered a lot of ground, including how to use contextual enquiry to elicit customer needs, using personas to communicate the findings, and practical ways for developing and evaluating designs quickly.

In this short video, I focus on an useful technique for deciding how to organise the content on your site: Card Sorting. By getting several customers to group the content and label it in a way that makes sense to them, you’ll come up with a scheme that’s likely to make sense to everyone – not just you.

Online card-sorting and analysis tools: Optimalsort, Websort
Windows-based tool (and card templates): SynCaps

Posted in Interaction Design | 1 Comment »