Dr. Ellis Jones is the author of the Better World Shopping Guide, a handy pocket-sized book you can take with you when you go shopping which gives straightforward A+ to F ratings for common brands, based on their ethical performance. I first interviewed Ellis back in 2008 and he participated in our ECIS conference last year, but I wanted to get an update on what he’s been up to and what changes he sees in the world of ethical consumerism.
Watch the streaming version below or on YouTube, or download the audio file (Mp3, 23Mb).
