Annesley interviewed Dr Bill Pease from GoodGuide.
With several hundred thousand users, mobile phone apps and more than 150,000 products covered, the GoodGuide in the USA is an interesting group to watch. They use researchers and scientists to analyse mostly 3rd party quantitative data to assemble scores on companies in the usual areas of ethics. Their scoring methods are not transparent but their capacity to provide point-of-sale summary information to the user is very advanced.
They are beginning to toy with crowd sourcing by allowing users to query scores and present evidence to compliment theirs but only from the point of view of improving the data, not as a marketing exercise to create and spread involvement.
Bill Pease PhD from GoodGuide suggests that key common data points, like underlying data on political donations, could be standardised and shared but that format standards for general ethics data and scores will, and has consistently been, very difficult to agree on.
Watch the video on Youtube, download it as an Mp4 or as an Mp3 audio version.