Archive for the ‘Ethical Consumerism’ Category

ECIS: a quick update on our progress

Friday, January 16th, 2009

I thought it was about time I gave you an update on the progress we’ve made in forming an international collaboration of projects that seek to provide ethical information to consumers.

As well as publishing a series of podcast interviews with many of the projects, we’ve been organising online teleconferences almost every week.  In December, we organised a couple of general conferences to allow everybody to get to know one another.  These were very successful and gave us an idea of the topics we needed to discuss.  In the New Year, we’ve so far run two conferences, both addressing specific topics.

The first of these conferences dealt with data collection, representation, summarisation and presentation.   It uncovered many of the fundamental issues that we all face in implementing these systems, and led to useful discussion of different approaches. Some were in favour of a very quantitative, algorithmic approach whilst others considered that only qualitative analysis can do justice to the complex issues under examination.    The key issues of transparency and trust in relation to data sources was also discussed.

The second conference (video) looked at how we could make our projects financially sustainable.   A commercialisation consultant, Gbenga Kogbe, kindly gave us an overview of the main options for generating revenue around a free product.   It seems that there are a plethora of  opportunities that will arise when an ethical information system becomes successful,  but nevertheless we need to focus on developing a convincing business case in order to convince funders and existing businesses to get on board.

The next conferences will focus on involving the academic members of our community and keeping up the momentum we’ve developed in the early conferences.  This collaboration seems to be off to a promising start, but there is still a long and winding road ahead!

Recordings and transcripts of previous conferences, dates of upcoming conferences and other related information can be found on the conference information page.

Interview 10: Better World Shopper

Wednesday, December 10th, 2008

This interview is with Dr. Ellis Jones of the University of California, author of the Better World Shopper guide. Now available in iPod and dead-tree versions, this guide seeks to give shoppers a simple, practical guide to which high-street brands are the most ethical and which to avoid. Due to the pocket-size format, there’s not a lot space for references or explanation in the guide, but Dr. Jones gave me a glimpse into how the ratings are calculated. He’s interested in using the web to allow greater transparency and more global coverage.

Download the Mp3 audio version or subscribe to the the podcast feed to get these interviews the moment they’re published.

Interview 9: CarrotProject

Tuesday, December 9th, 2008

In my ninth interview I spoke with Jake de Grazia from CarrotProject. He told me about their plan to approach subject experts and academics and ask them to contribute their opinions, then ask the community how much they trust each expert’s opinion. I think this approach mirrors what happens on Wikipedia, where most of the content seems to be created by a small number of specialists. Using the community as a trust filter is a thoroughly Web 2.0 re-take on the peer-review process.

You can download an Mp3 audio version or subscribe to the the podcast feed to get all these interviews as soon as they’re published.


Untitled from Jonathan Melhuish on Vimeo.

Interview 8: GoodGuide

Sunday, December 7th, 2008

My latest interview is with Dara O’Rourke, CEO of GoodGuide, a slick web site (and iPhone app) that profiles the impact of 60,000 everyday products on health, the environment and on society. They have an impressive team of specialists leading the research, as well as inviting user reviews.

You can watch the interview below, get the Mp3 audio file or subscribe to the the podcast feed to get all of these interviews as soon as they’re online.

I recommend also watching the short demo video and accompanying article on TechCrunch, both of which provide a good introduction to GoodGuide.

Interview 7: Buy It Like You Mean It

Monday, December 1st, 2008

This time I talked to Clay Ward from Buy It Like You Mean It. I guess many of you will already know Clay as it’s thanks largely to Clay’s contact list that we could start this collaboration. Clay told me a bit about their approach and his interests in collaborating.

Download the Mp3 audio version or subscribe to the the podcast feed to get the interviews as soon as they’re published.

Interview 6: Citizens Market

Friday, November 28th, 2008

Today I interviewed Stéphane de Messières from Citizens Market. He told me about their focus on the content creation process, their nine-strong team of volunteers and his thoughts on collaboration.

Download the Mp3 audio version or subscribe to the the podcast feed to stay up to date with the interviews as they’re published.

Interview 5: Ethical Consumer

Thursday, November 27th, 2008

Annesley has interviewed Rob Harrison from Ethical Consumer (although no podcast this time, sorry).

Ethical Consumer have the most comprehensive high quality researched company information database in the world. They have been going for 20 years using a subscription model, magazine and extensive B2B work and are extremely well known and connected in the UK. They cover 50,000 companies, take articles from over 50 publications and use around 10 researchers / investigators.

Rob Harrison, a founding member of Ethical Consumer, has now stated that they are “genuinely considering moving into a Web 2.0 model with free content (for not-for-profits and non-commercial use), community contributions (continuing with the researchers as well) and commercialising around the data”. And furthermore that they are “extremely interested in joining with an international Web 2.0 collaboration on ECIS”.

Interview 4: Nate Greenslit

Monday, November 24th, 2008

My fourth interview is with another academic who is conducting research highly relevant to ethical consumer information, Nate Greenslit from the MIT Media Lab. I asked Nate to talk about his current research project, Accountability, which provides consumers with ethical information about the companies they buy from and investigates whether this knowledge influences their future spending behaviour.

Download the Mp3 version or subscribe to the the podcast feed to get all future interviews as soon as they’re online.

Interview 3: Terry Newholm

Thursday, November 20th, 2008

My third interview isn’t actually with an ethical information system project but with somebody very involved in the field who is keen to help. Dr Terry Newholm is a lecturer in Marketing at the University of Manchester in the UK and a co-author of the book “The Ethical Consumer“.

I asked Terry to give a brief history of ethical consumerism, and problems that it faces, such as the “words-deeds inconsistency” and whether a purchase is really a vote.  I also got him to talk about his current areas of research and give some advice on how we can encourage consumers to shop ethically.

Download the Mp3 audio version or subscribe to the the podcast feed to get all future interviews as soon as they’re online.

Interview 2: Consumer Gadget

Tuesday, November 18th, 2008

In my second interview in this series, I interviewed Wesa Aapro (in Finland) about his work on Consumer Gadget.  After an ambitious attempt to build a barcode-scanning device for providing ethical guidance to shoppers, Wesa is currently focussing more on the design of data formats for ethical information.  In January, he’ll lead an exciting project with students of Tampere University to look develop a browser plugin for delivering ethical information, building on the existing KnowMore and EasyEthical plugins.

Download the Mp3 audio version or even better, subscribe to the the podcast feed and get all future interviews as soon as they’re published.